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    PRODUCT
    PROFILE
    Ingredients and Technology.
    Taste.
    Package Design.
    INGREDIENTS
    AND TECHNOLOGY
    It is said that the whole is greater than the sum of the parts. In the case of ASAHI SUPER DRY,
    each part is of superb quality, which results in a truly exceptional beer.
    YEAST
    ASAHI SUPER DRY’s uses carefully selected strains of yeast that not only facilitate outstanding fermentation, but also enhance the beer’s sophisticated aroma and refreshingly dry taste.
    INGREDIENTS
    The malted barley used in brewing ASAHI SUPER DRY is selected from an exclusive network of grain suppliers around the world, based upon precisely detailed criteria. Such precision ensures uniform quality across the globe at any time of year. Hops of the highest quality give ASAHI SUPER DRY an elegant touch of bitterness.
    TECHNOLOGY
    The brewing process for ASAHI SUPER DRY involves highly innovative technologies designed to handle ingredients with the utmost care. Such careful and precise handling helps ensure the beer’s optimal taste. These technologies also aid in the prevention of flavour deterioration, so consumers are able to fully experience the fresh sophisticated taste of ASAHI SUPER DRY.
    TASTE
    Karakuchi means dry, and it is the word that best describes the sophisticated yet congenial character of ASAHI SUPER DRY. Its refreshingly crisp, clear taste makes it an excellent match for any cuisine.
    PACKAGE DESIGN
    ASAHI SUPER DRY packaging is designed to conveying the innovative sharp dry taste to the consumer at first glance. The symbol of the brand is the shining metallic silver, which was totally unique at the time of launch. Urban and sophisticated, yet universal, it matched the product concept from all directions. And the metallic silver also appeals to the senses even before the consumer takes a drink, enhancing the coldness and crispness while sitting on the chilled shelves of retail outlets.
    HERITAGE